Project: Ion Torrent™ Mini Tour
Client: Life Technologies
Life Technologies recently launched the PGM (Personal Genome Machine). The PGM features game-changing technology that significantly reduces the cost and effort associated with decoding DNA. The PGM effectively democratises DNA decoding technology, by putting it well within reach of most research labs. However, despite the launch of the PGM, there persisted a notion amongst scientists that DNA decoding is largely unaffordable.
To underscore the simplicity and accessibility claims, Life Technologies decided to take the PGM on the road. They performed real-time live DNA decoding demonstrations outwith the usual lab environment – demonstrating the machine from the back of a Mini!
An interactive microsite was developed to provide a focal point for pre-tour activity. Pre-tour content featured a teaser video designed to pique the curiosity of prospective attendees, together with sneak previews from behind the scenes of the prep of the Tour Minis.
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