Project: Glenmorangie Open Golf App
Client: Louis Vuitton • Moët Hennessy
A multi-media trivia app, designed to challenge even the most ardent golf fan’s knowledge. The quiz format enables users to test themselves over 18 holes (questions). The faster you answer a question correctly to complete the hole, the lower your score. In addition to testing the user’s golfing trivia knowledge, the app features in-game brand experiences throughout the round, exposing the audience to the wider Glenmorangie portfolio. At the end of the round, users can post and share their scores on the Leaderboard by registering their contact details. Registration and sharing were incentivised by offering two free tickets to the following year’s Open to the player with the lowest score.
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